On Friday, October 14th, multi-partner loyalty programme BalticMiles launched the BalticMiles zone in Arena Riga. This cooperation will provide extra privileges, service and exclusive offers for the members of BalticMiles.
Gabi Kool, Managing Director of BalticMiles: „BalticMiles has already been cooperating with the ice-hockey team Dinamo Riga, giving away 5,000 BalticMiles points for each scored goal. With this launch of BalticMiles zone in Arena Riga we have the opportunity to strengthen the connection with the members of BalticMiles who are hockey fans.”
BalticMiles zone is located in the spectator stand right behind team Dinamo, therefore the hockey fans sitting in the BalticMiles zone will be even closer to their heroes. Throughout the season the hockey supporters will have the chance to participate in various contests, win prizes and receive gifts and surprises from BalticMiles and their partners. Moreover, this zone can be accessed through Fast Track entrance.
To support and motivate the team BalticMiles has challenged Dinamo Riga by giving them the chance to win 1,000,000 BalticMiles points. For each goal scored 5,000 BalticMiles points are granted; twice as much points are awarded for a shutout win; and even three times as much points for a hat-trick. At this moment the team has earned 155 000 points.
BalticMiles is the first multi-partner loyalty programme in the Baltic States. It was launched in October 2009. BalticMiles offer the opportunity to earn points in 10,000 shops throughout the world – on flights, during travels, in hotels, car rentals, restaurants, beauty parlours and spa resorts, with health care, telecommunication and financial service providers, as well as while shopping in the online store of BalticMiles. The points earned may be spent on free flight tickets, leisure time activities and adventure, on music downloads or on products chosen from the wide range of more than 3000 different products available on the website http://www.balticmiles.com/. BalticMiles programme offers the opportunity to donate the points for various charitable causes.
The most convenient way to sign up for the BalticMiles programme is to register at http://www.balticmiles.com/ or by filling in the application form with any of the BalticMiles partners.