The world’s largest hotel company, Marriott International, enters the Latvian market

Author: Rūta Krolle- Knese
Source: Marriott International

On January 15, 2018, the Albert hotel will be closed for renovation with the intention to reopen as the new AC Hotel Riga by Marriott in 2019. The new AC by Marriott hotel in Latvia will be operated by international hotel operator Legendhotels.

After the renovation, which is to be carried out by the owner of the hotel Vastint Latvia, the AC Hotel Riga will have 239 rooms. Its facilities will include a conference center, a lounge, a restaurant and a fitness center. Operator Legendhotels Latvija has signed a 20-year franchise agreement with Marriott International and will start operating the new hotel from 2019.

Reklāma

“AC Hotels by Marriott is designed for those creative, well-traveled, entrepreneurial spirits who are constantly on the go and who appreciate the oasis of a well-designed hotel that allows them to welcome moments of tranquility, be present and connect with others,” said Legendhotels Board Member Tauri Sumberg. “The arrival of the world’s largest hotel company, Marriott International, to the Latvian market is an important milestone. Latvia will now become more visible to more than 85 million regular customers of Marriott, which we believe will significantly contribute to the Latvian tourism numbers and reputation,” added Sumberg.

“AC Hotels by Marriott is a new breed of lifestyle hotels created to inspire the next-generation traveler through innovative design,” explains Tina Edmundson, Global Officer, Luxury and Lifestyle Brands, Marriott International. “Our rapidly growing portfolio of design-led hotels illustrates Marriott International’s commitment to making distinctive architecture and design affordable and accessible for creatives and entrepreneurs around the world – appealing to a large and growing demographic, with a robust development pipeline to match,” Edmundson added.

AC Hotels celebrates the beauty of classic modern designs with its European soul and Spanish roots, born from the signature vision of renowned hotelier Antonio Catalan, who founded the brand in 1998 and grew it into one of the most well-respected hotel brands in Spain. Following its success in Europe, a joint venture was formed with Marriott International in 2011, which launched AC Hotels by Marriott globally into France, Italy, Portugal, Denmark and the U.S. Based on a belief that purposeful design improves lives, AC Hotels carves away what is unnecessary, in order to provide guests with thoughtfully designed moments of beauty; moments that elevate their stay and help them focus on what is important to them.

Legendhotels

Legendhotels is an international hotel operator working in Estonia, Latvia and Poland, currently operating 5 hotels. In 2017, Legendhotels began working with the world's largest hotel chain under Marriott International franchise agreements.

Vastint

Vastint is an international real estate organisation with over 25 years of experience. The goal of Vastint is to create long-term value through property investments. The cornerstones of the operations are the management of portfolio properties and the development of commercial real estate, including residential development and sales. Vastint is active in many countries across Europe, such as Austria, Belgium, Denmark, France, Germany, Italy, Latvia, Lithuania, the Netherlands, Norway, Poland, Romania, Spain and the United Kingdom.

AC Hotels by Marriott

AC Hotels by Marriott is a lifestyle brand within the Marriott International global portfolio of brands. The brand currently offers a portfolio of more than 80 hotels in Spain, Italy, Portugal, Denmark, Turkey, France and the United States. Growth plans include more than 50 hotels set to open within the next three years throughout the U.S., Canada, Europe, and Latin America.

Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,400 properties in 30 leading hotel brands spanning 126 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

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