Author: Janis Vanags
Source: A/S Air Baltic Corporation
The Rezidor Hotel Group has joined the BalticMiles loyalty programme of the Latvian national airline airBaltic. With immediate effect, BalticMiles members earn 500 points per stay at a Radisson Blu or Park Inn hotel in Europe, Middle East and Africa.
Tero Taskila, Chief Commercial Officer of airBaltic: “Radisson Blu and Park Inn hotels are excellent addition to the BalticMiles partnership programme. BalticMiles even more steps out of the Baltic region becoming a very international loyalty program, thereby even more beneficial to our clients.”
“This partnership strengthens Rezidor’s leading position on the Baltic market”, says John Kennedy, Vice President Marketing & CRM at Rezidor. “Since June 2010, our group manages 9 former Reval hotels in Latvia, Estonia and Lithuania and has grown its Baltic portfolio to 13 hotels in operation with a total of over 3,000 rooms”, continues Kennedy.
BalticMiles is the first loyalty programme to bring together a number of companies in the Baltic States. It was launched in October 2009, and at this time, the programme has over 20 partners – airBaltic, Neste Latvija, Nordea, Latvijas Mobilais Telefons, ESPA Riga, Islande Hotel, SAS, Sixt, Eurolines, LSG Sky Chefs, airBalticTravel.com, Līvu Akvaparks, Parex Plaza, Kolonna, Amber SPA Boutique Hotel, Rantasipi Hotels, Cumulus Hotels, Language Direct, Radisson Blu and Park Inn hotels. BalticMiles is an open loyalty programme – an unlimited number of partners from various sectors can join it.
BalticMiles members can collect and spend their points to take airBaltic flights, purchase fuel in Neste A24 stations, make payments with the BalticMiles MasterCard that is issued by Nordea, pay for Latvijas Mobilais Telefons services, stay at Radisson Blu or Park Inn or other hotels, enjoy treatments at ESPA Riga or Amber SPA Boutique Hotel, rent a car from Sixt, take Eurolines/LUX Express buses, fly on SAS, order food from the airCafe menu for flights on airBaltic, make purchases on airBalticTravel.com, buy cosmetic products or enjoy beauty procedures at Kolonna, go to the movies at Parex Plaza, learn languages with Language Direct or enjoy more active entertainment at the Līvu Akvaparks water park.
Clients can sign up for the BalticMiles programme by filling out an application form. It can be found at all airBaltic ticket offices, at registration desks, or in the business lounge at the Riga International Airport. People can also apply for the programme at http://www.balticmiles.com/, or by contacting the airBaltic call centre.
More information about BalticMiles: www.balticmiles.com
airBalticin brief:
AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 32 aircraft – ten Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, eleven Fokker 50 airplanes and one Bombardier Q400Next Gen. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business. airBaltic was chosen for anna.aero ANNIES Award as Europe's largest flag carrier by new routes.
The Rezidor Hotel Group currently features more than 400 hotels in operation and under development with more than 86,300 rooms in Europe, Middle East and Africa. The company’s core brands are the First Class- and Full Service-brand Radisson Blu and Park Inn, a young and dynamic mid market brand. Rezidor also operates properties of The Regent and Country Inns & Suites in EMEA, and has signed a worldwide licence agreement with the Italian fashion house Missoni in order to operate and develop the new lifestyle brand Hotel Missoni.
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