Riga Races Ahead of its Neighbours in Attracting Tourists

09.02.2010 06:09 | Latvia

Author: Janis Vanags
Source: A/S Air Baltic Corporation

Attracted by lower prices in hotels and restaurants, and the marketing campaigns under the city brand LIVE Rīga, the number of travellers have been steadily increasing to Riga since the year end in 2009, helping the Latvian capital to outpace its neighbours.

Tero Taskila, Chief Commercial Officer of airBaltic: “We see that successful city branding, if done professionally, brings immediate and clear results – for example, in December Riga attracted twice as many visitors from Moscow as Helsinki and six times more than Tallinn managed to attract.

Over the recent years Riga improved greatly for visitors by actively building new high-standard hotels. Now they have become extremely traveller-friendly with prices going down to historic low levels – 4-star hotel rooms are as cheap as EUR 35-40. Combined with cheaper meals in restaurants, cheaper services and entertainment, it makes Latvia perfectly priced for visits.”

The number of visitors to Riga has increased at the year end in 2009. airBaltic saw an increase in passenger numbers from all of the countries in which Riga was advertised as part of Live Rīga campaign. In December 2009, the greatest increase in comparison to the same period in the previous year was seen in travellers from Finland (+139%), Russia (67%), and Lithuania (48%), as well as Estonia (30%), Norway (28%), Germany (11%) and Sweden (11%).

For 2009 airBaltic has announced 20 million EUR preliminary profit, and achieved 6% passenger growth to 2.75 million passengers. In 2010, airBaltic will open at least nine new direct routes to improve access to Riga, and has so far announced new routes from airports including Madrid, Belgrade, Vaasa, Umea, Beirut, Amman, and Manchester. A full schedule of airBaltic flights can be found on the company’s homepage at www.airbaltic.com.

airBalticin brief:

AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 31 aircraft – ten Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, and eleven Fokker 50 airplanes. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business.