Author: Janis Vanags
Source: A/S Air Baltic Corporation
The oil retail company Neste in Lithuania and Estonia has joined the loyalty programme BalticMiles. Neste in Latvia is already a partner of the loyalty programme. As of now the participants of BalticMiles programme will receive 1 point for each litre of fuel bought in more than 150 Neste A24 oil stations in all Baltic countries.
Eric Barray, Chief Executive Officer of BalticMiles: “Neste is one of the most popular BalticMiles partners in Latvia. Since we started cooperation in February 2010, the participants of the programme in Latvia have earned already more than 4 million BalticMiles points by filling their cars at Neste oil stations. We are glad that Neste in Lithuania and Estonia have also joined BalticMiles.”
Panu Kopra, Vice President, Neste Oil Retail: “Neste is a forerunner in unmanned business in Baltics. We want to develop our services according to customer needs. We are pleased to join the first loyalty programme in the Baltics. The results of Neste Latvia shows BalticMiles programme not only as an excellent way of market expansion for us, but also an excellent way for drivers to save an alternative currency for travelling by such a casual everyday activity as filling up the car. We are pleased to offer fuel for best price to quality ratio at over 150 Neste stations in all three Baltic States.”
Neste Latvija joined the BalticMiles loyalty programme in February 2010. Neste is one of the leaders in oil retailer sector in Latvia, Lithuania and Estonia. The customers of Neste Latvija – participants of BalticMiles – have already earned more than a million BalticMiles points. For each litre of fuel bought by the participants of BalticMiles at Neste A24 oil stations they receive 1 BalticMiles point.
BalticMiles is the first loyalty programme to bring together a number of companies in the Baltic and Nordic region. It was launched in October 2009 and currently the programme has over 20 partners – airBaltic, Neste Latvija, Nordea, Latvijas Mobilais Telefons, ESPA Riga, Islande Hotel, SAS, Sixt, Avis, Eurolines, LSG Sky Chiefs, airBalticTravel.com, the Līvu Akvaparks water park, the Citadele cinema, Kolonna, Amber SPA Boutique Hotel, Rantasipi Hotels, Cumulus Hotels, Neiburgs Hotel, Language Direct, Radisson Blu and Park Inn hotels, ECCO shop chain. BalticMiles is an open loyalty programme – an unlimited number of partners from various sectors can join it.
BalticMiles members can collect and spend their points to take airBaltic flights, take Eurolines/LUX Express buses and make purchases on airBalticTravel.com. BalticMiles members can collect points by purchasing fuel in Neste A24 stations, making payments with the BalticMiles MasterCard that is issued by Nordea, paying for Latvijas Mobilais Telefons services, staying at Radisson Blu or Park Inn or other hotels, enjoying treatments at ESPA Riga or Amber SPA Boutique Hotel, renting a car from Sixt or Avis, fly on SAS, ordering food from the airCafe menu for flights on airBaltic, buying cosmetic products or enjoying beauty procedures at Kolonna, learning languages with Language Direct, buying shoes at ECCO shops. Points can be spent by going to the movies at Citadele, enjoying more active entertainment at the Līvu Akvaparks water park or simply going shopping at http://www.balticmiles.com/.
Clients can sign up for the BalticMiles programme by filling out an application form. It can be found at all airBaltic ticket offices, at registration desks, or in the business lounge at the Riga International Airport. People can also apply for the programme at http://www.balticmiles.com/, or by contacting the BalticMiles member service.
airBalticin brief:
AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 33 aircraft – ten Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, ten Fokker 50 airplanes and three Bombardier Q400Next Gen. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business. airBaltic was chosen for anna.aero ANNIES Award as Europe's largest flag carrier by new routes.
Neste Latvija:
SIA Neste Latvija is a subsidiary of the Finnish oil processing and sales company Neste Oil Oy. It has had a presence in Latvia for 20 years and was the first network of petrol stations in the country to accept Western petrol sales standards. The Finnish state controls 50.1% of shares in Neste Oil. The company sells petrol at the retail level, petrol and solvents at the wholesale level, and it also offers oil product storage and reloading services at its terminal in Rīga. Since its launch of operations in Latvia, Neste has invested more than LVL 40 million in the Neste A24 network of petrol stations in Latvia – 51 stations in all.
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