airBaltic is the Worlds's First airline to sell TV-sets on-board

Author: Janis Vanags
Source: A/S Air Baltic Corporation

Starting this weekend, Latvian national airline airBaltic will sell discounted TV-sets during the flight to its passengers.

Tero Taskila, airBaltic Chief Commercial Officer: “For airBaltic it is important to find new ways of offering a better service to our customers. Selling latest Flat Screen TV-technology at aggressively discounted prices is yet another step towards airBaltic becoming a megastore for passengers who are looking for good deals –from flights, hotels to sunglasses, electronics, and even flowers for someone special. The saving of EUR 240 per TV-set compared to the retail price is worth a family holiday in selected airBaltic destinations.

airBaltic is the world‘s first airline to sell TV-sets on international flights to 80 destinations in Europe, Middle East and CIS ”

The flat-screen TV-set is made available for sale exclusively on board airBaltic aircraft. Passengers make a purchase of discounted TV sets while in flight. The purchased TV-sets are shipped for free to EU Member States.

Last week airBaltic announced its plan to become the first airline in Europe to introduce iPads for inflight entertainment. airBaltic is also the world‘s first airline to introduce bouqets of roses for sale. For the airline‘s focus on innovations and achievements in creating new trends, airBaltic last week won a special Pacesetter Award 2010 from the Jury of the Budgies World Low Cost Airline Awards.

airBaltic serves more than 80 destinations from its home base at North Hub Riga, Latvia. From each of these, airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.

airBalticin brief:  

AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 33 aircraft – ten Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, ten Fokker 50 airplanes and three Bombardier Q400Next Gen. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business. In summer 2010, airBaltic was chosen for anna.aero ANNIES Award as Europe's largest flag carrier by new routes. airBaltic won a special Pacesetter Award 2010 from the Jury of the Budgies World Low Cost Airline Awards, recognising achievements of airBaltic as a hybrid airline.

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