airBaltic to sell cheap flights at Maxima stores

Author: Janis Vanags
Source: A/S Air Baltic Corporation

The Latvian airline airBaltic is teaming up with Maxima to sell its vouchers for flights at the retailer’s stores in the Baltic States.

Tero Taskila, Chief Commercial Officer of airBaltic: “At Maxima, customers can now put cheap flight tickets in their shopping carts along with bread, milk and sausages. Similar initiatives in Scandinavia and the Baltics in the past few years have shown that the lower-priced airBaltic tickets attract thousands and thousands of new customers to retail stores.”

Ivars Andins, press secretary of Maxima: „With this convenient and simple offer we can help Maxima customers to fulfil their dreams and travel to almost 80 airBaltic destinations in Europe, Middle East and Russia/CIS. We believe that this offer will be a very good gift to our loyal customers – owners of “Paldies” loyalty cards in Latvia, “Ačiū” cards in Lithuania and “Aitah” cards in Estonia.”

The vouchers for flights (e-vouchers) will be sold at Maxima stores for a limited period of time December 1 - 15. Flight vouchers are made available to customers participating in the retailer’s loyalty programme. Flights to the Baltic and Scandinavian airports will cost LVL 25 (EEK 800; LTL 149). Flights to Western Europe will cost LVL 35 (EEK 110; LTL 249), while longer flights to the Middle East/CIS/Russia will cost LVL 45 (EEK1300; LTL 299). E-vouchers cover full price of a ticket, including all taxes and fees, but do not cover ancillary services such as insurance, checked-in baggage, hotels.

E-vouchers can be exchanged for tickets for almost all of airBaltic’s destinations in Europe, Middle East and CIS/Russia. Travellers will start their journey in Riga, Tallinn or Vilnius. One voucher is the equivalent of a one-way ticket. A roundtrip requires two E-vouchers – one to travel to the destination airport and the other to return home.

E-vouchers as such are not valid travel documents and must be exchanged for tickets at www.airbaltic.com between December 1 and December 30. E-vouchers are valid for flights from February 1 – November 27, 2011.

More information about the E-vouchers can be found at airBaltic web site www.airbaltic.com/.

airBalticin brief:  

AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 29 aircraft – six Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, ten Fokker 50 airplanes and three Bombardier Q400Next Gen. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business. In summer 2010, airBaltic was chosen for anna.aero ANNIES Award as Europe's largest flag carrier by new routes. airBaltic won a special Pacesetter Award 2010 from the Jury of the Budgies World Low Cost Airline Awards, recognising achievements of airBaltic as a hybrid airline.

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