Author: Kristīne Viļuma
The EDM festival UNREAL FESTIVAL will take place for the first time this summer on June 17 at Mežaparks Great Stage in Riga. Enjoy 12 hours of electronic dance music experience out of this reality with augmented reality visuals, 3D models and A.I. generated content! This summer the most iconic location – Grand Stage at Mezaparks – will be, literally, UNREAL!
Festival visitors will be delighted by DJs who are the movers and pioneers in the genre of electronic dance music. Main artists – Dimitri Vegas & Like Mike (Belgium and Greece), Mike Williams (Netherlands), Tungevaag (Norway), Plastik Funk (Germany), Sammy Porter (UK), Gaullin (Lithuania) and many more combining the top electronic dance music DJs in the world, that have performed on “Tomorrowland”, “Ultra Music Festival”, “Daydream festival”, “Mysteryland” and other festival stages.
The festival is organized by AOK – “Andrejostas kvartāls” event organizers that have massively developed this open air entertainment area in last few years, creating the biggest outdoor venue space in Baltics.
Dāvis Čīma, creator of AOK and organizer of UNREAL FESTIVAL:
“The festival is the logical next step of development and step in the operation of AOK. When we started organizing AOK events, they quickly became the most attended parties in the city. Also, AOK stages became coveted DJ performance platforms. People come to us because of the special atmosphere and attitude that we have created together with the team. Sometimes those who wanted to relax even waited in queues, so our desire is to offer it to a thousand times wider range of visitors and create the most ambitious electronic dance music festival in Latvia. The goal is to become a top festival in Europe within a few years, bringing foreign visitors to us as well.”
AOK outdoor venues have proved to accumulate a growing interest in EDM genre from both – local and foreign visitors.
Radio host and voice, DJ Magnuss Eriņš:
“This will be the most valuable electronic and dance music genre event in Latvia this year. The top 5 worldwide DJs and a number of other well-known names will meet on one stage. A very special and monumental feeling will be given to this festival by the Mežaparks Grand Stage. In its new form, it will create fantastic acoustic effects. From the point of view of sound and music quality, Mežaparka's Great Stage should be used for organizing events of various genres. The performances of Dimitri Vegas & Like Mike and similar level DJs, Mežaparks Great Stage can bring to Latvia world-class performers of both this and other music genres, helping Riga to develop as a special and popular outdoor stage of Northern Europe.”
The UNREAL festival's special distinguishing feature will be the use of augmented reality technology, which is becoming more and more popular in the music and entertainment industry. AR was first used at a U2 concert show in 2018, followed later by Eminem and Maroon 5 performances. Over the years, the field of AR has developed rapidly, and the Coachella Festival is currently using augmented reality features for the entertainment of guests.
To experience the possibilities of AR, you only need a phone and an application that will allow you to see another dimension of festival space with futuristic virtual environment in the iconic and picturesque Mezaparks. In this way festival provides the visitor with an unprecedented music and visual experience and the opportunity to enjoy an unreal world, which will probably become a part of our everyday life in the future.
Toms Grīnvalds, creator of AR technology, representative of Tapp.lv:
“Augmented reality is no longer a technology of the future. It is today. To experience the possibilities of AR, you only need a phone and an application that will allow you to see specially created images, objects and visualizations in the virtual environment. In this way, we can provide the festival visitor with an unprecedented experience and the opportunity to enjoy an unreal world, which will probably become a part of our everyday life in the future.”
Find more information on artists and tickets here: https://unreal-festival.com/
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