Balttour 2025 – The Leading Annual Travel Trade-Fair in The Baltics for Tourism Professionals

Balttour 2025 – The Leading Annual Travel Trade-Fair in The Baltics for Tourism Professionals

Balttour, the leading travel industry exhibition in the Baltic region, is gearing up for another successful year. This unmissable event provides a unique platform for tourism professionals from Latvia, Estonia, Lithuania, and anywhere else across the globe to connect, showcase their vacation offers and destinations, and stay ahead of the curve in the ever-evolving travel sector.

Held annually in Riga, Latvia, Balttour consistently attracts a diverse audience of travel agents, tour operators, media representatives, and individual travelers. This year, Balttour 2025 will take place from February 7th to 9th at the Ķīpsala International Exhibition Centre.

Balttour 2025 is organized by the Association of Latvian Travel Agents and Operators (ALTA), the leading professional organization in the tourism industry, and managed by BT 1, the leading Trade Fair organizer in the Baltic States. The trade fair is held in close cooperation with Latvian state institutions, Riga and municipal authorities, professional industry bodies, tourism and hospitality companies, transport organizations, media, as well as organizations from Lithuania and Estonia and tourism and hospitality professionals and travel lovers from the whole Baltic region!

Why Balttour is Essential for Estonian and Lithuanian Tourism Businesses?
The Estonian and Lithuanian tourism industries have experienced significant growth post-Covid and in the recent years. Balttour offers a strategic platform for Estonian and Lithuanian companies to capitalize on this positive momentum and achieve several key objectives:
Reach a Targeted Audience. Balttour attracts a broad audience of travel professionals specifically interested in exploring new travel solutions for the Baltic region and beyond. This targeted reach allows Estonian and Lithuanian companies to connect with potential customers and partners who are actively seeking new offerings.

Showcase Your Expertise. Balttour provides the perfect place to showcase your unique travel products, services, and destinations. Whether you specialize in adventure tours, cultural experiences, or relaxing getaways, Balttour allows you to make a lasting impression on key decision-makers in the industry.

Boost Brand Awareness. Increase brand visibility and recognition among a wider audience. By participating in Balttour, you can elevate your brand image and position your company as a leader in the Estonian and Lithuanian tourism industry.
Network with Industry Leaders. Establish valuable connections and partnerships with other tourism professionals. Balttour fosters a collaborative environment where businesses can exchange ideas, explore potential collaborations, and stay informed about the latest trends.

A Growing Presence for Estonia and Lithuania
Balttour has witnessed a steady increase in the number of participating companies from Estonia and Lithuania in recent years. This trend reflects the growing recognition of Balttour’s importance as a platform for business development and market expansion. Both Estonia and Lithuania have their own designated areas within the Balttour exhibition space. This dedicated space allows Estonian and Lithuanian companies to showcase their distinct national tourism offerings and cultural experiences.
Visitor of Balttour in 2024, Lithuania and Estonia accounted for a significant portion of Balttour's participants, with 15% and 13% respectively. All exhibition guests, as well as Latvian tourists in general, have a longstanding appreciation for the exceptional SPA experiences and diverse travel destinations offered by Estonia and Lithuania. These Baltic nations have become popular destinations for those seeking relaxation, rejuvenation, and cultural exploration. The unique blend of natural beauty, historical charm, and modern amenities in Estonia and Lithuania continues to captivate travelers from around the world.

Join the Success Story
By participating in Balttour 2025, Estonian and Lithuanian tourism companies have the opportunity to connect with a wider audience, establish valuable partnerships, and gain a competitive edge in the market. Don't miss out on this essential industry event!

For more information about Balttour 2025 and how to participate, please visit the official website: www.balttour.lv/eng/


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