Ethiopian Appoints AVIAREPS as its General Sales Agent in the Nordic and Baltic Countries

Ethiopian Airlines, Africa’s leading airline, has outsourced its Sales & Marketing activities in Nordic & Baltic countries to AVIAREPS.

As the largest airline in Africa, Ethiopian Airlines flies to 127 destinations expanding its world class services and enhancing connectivity worldwide. The airline is currently serving its customers in the Nordics with direct services to Stockholm and Oslo. With appointment of AVIAREPS as GSSA in the Nordic and Baltic countries, the airline aims to create synergy to its services and expand its presence in the region.

The appointment, which comes into effect from May 01, 2021, makes the AVIAREPS Nordic and Baltic teams responsible for the airline’s direct and trade Sales, promotions as well as marketing and public relations activities in the respective markets.

AVIAREPS, the world’s leading sales, marketing and communications agency for travel and lifestyle brands, is adding to the existing cooperation in Norway, all the Nordic and Baltic countries, Sweden, Denmark, Finland, Iceland, Estonia, Latvia, and Lithuania.  The AVIAREPS Group has been providing GSA-services to Ethiopian Airlines in 11 countries, and after the new addition, the number of countries served worldwide is 18.

Commenting on the appointment, Mrs Wogayehu Terefe, Regional Manager of Ethiopian Airlines in the Nordic and Baltic countries said, “We are pleased to extend our partnership with Avia Reps in the Nordic and Baltic countries to come much closer to our valued customers and ensure easy access to our world class products and services. The partnership will also help us grow our footprint in the region and further strengthening tourism and trade relations between Africa and the Nordic and Baltic countries.”

Tapani Kauhanen, General Manager of AVIAREPS Nordic and Baltic countries, said: “Our appointment by Ethiopian Airlines, is a confirmation of our longstanding commitment to ensuring the airline’s success as a major player in our local markets. With direct flights from Stockholm and Oslo to Addis Ababa, Ethiopian Airlines brings the fantastic – and increasingly popular – destinations of Africa closer to us. The business exchange between Africa and the Nordic countries is growing and Ethiopian Airlines serves the Nordic business community with time-saving direct connections. Likewise, these same direct connections also bring the wonders of Africa closer to Nordic and Baltic leisure travellers looking for an unforgettable vacation. Our local teams of airline professionals are eager to grow the airline in our markets and we feel proud and committed to the task!”

About Ethiopian

Ethiopian Airlines is the leading and the fastest growing Airline in Africa. In its seventy-five years of operation, Ethiopian has become the continent’s leading carriers, unrivalled in efficiency and operational success. Ethiopian commands the lion’s share of the Pan-African passenger and cargo network operating the youngest and most modern fleet to 127 international passenger and cargo destinations across five continents. Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with Seven business units: Ethiopian International Services; Ethiopian Cargo & Logistics Services; Ethiopian MRO Services; Ethiopian Aviation Academy; Ethiopian ADD Hub Ground Services and Ethiopian Airports Services and Ethiopian Express Services (Domestic). Ethiopian is a multi-award-winning airline, a member of Star Alliance and showing huge success registering an average growth of 25% over the past seven years.


AVIAREPS is the world’s leading sales, marketing & communications agency for travel and lifestyle brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.



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