airBaltic Opens BalticMiles Superstore

07.05.2010 06:06

Author: Janis Vanags
Source: A/S Air Baltic Corporation

The Latvian national airline airBaltic has opened an online superstore offering everything from a bar of soap, to suborbital space flight, to Formula 1 drive for BalticMiles members.

Tero Taskila, Chief Commercial Officer of airBaltic: “With opening the BalticMiles Shop, we have created an exciting opportunity to spend the new currency – BalticMiles points. You can spend your currency for things you need every day – like a bar of handmade soap or chocolate, but then you can buy a Formula 1 drive with a real F1 pilot, or go on a James Bond tour, or indeed take a sub-orbital flight to nearly reach the space. You can also donate your points for charity.”

The new BalticMiles Shop is available in www.balticmiles.com. BalticMiles members can choose from their favourite everyday products, or shop for experiences and exclusive brands, or even donate miles to selected charities.

BalticMiles is the first loyalty programme to bring together a number of companies in the Baltic and Nordic region. It was launched in October 2009, and at this time, the programme has partners from the banking, telecommunications, hospitality, spa and wellness, fuel retail, entertainment and other industries. BalticMiles is an open loyalty programme – an unlimited number of partners from various sectors can join it.

airBaltic serves 80 destinations from its home base in Riga, Latvia. From every one of these, airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.

airBalticin brief:

AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 31 aircraft – ten Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, and eleven Fokker 50 airplanes. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business.