Author: Janis Vanags
Source: Air Baltic Corporation
The Latvian national airline airBaltic has been nominated as one of the Top 6 airlines in the world for innovations in generating ancillary revenue. The decision to nominate airBaltic in the category Best Ancillary Revenue Innovation comes from a panel of independent judges of the World Low Cost Airlines Congress.
Bertolt Flick, President and CEO of airBaltic: “Everything that we sell in addition to the flight ticket, generates airBaltic ancillary revenue. We have already received global recognition for being innovative in this area and we offer our passengers everything from roses in the sky to iPads for entertainment, to BalticBike, to airBalticBag that travels free on our flights.”
airBaltic’s travel megastore offers a range of products and services that generate ancillary revenue – airBalticBag, travel insurance, check-in luggage, hotels, car rentals, BalticBike bicycle rentals, BalticTaxi services, Airport Express shuttle bus services, roses in the sky, organic meals, Baltic Water, airBalticCard Mobile prepaid phone card, advance seat reservation, etc.
The jury of the World Low Cost Airlines Congress has nominated six airlines for the Best Ancillary Revenue Innovations category – airBaltic, Vueling, Spirit, SkyExpress, Ink, Qantas.
airBaltic has previously won the Pacesetter Award from the Jury of the Budgies World Low Cost Airline Awards, recognising achievements of airBaltic as a trendsetting hybrid airline. airBaltic has also received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is also the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business, an award that has the same meaning for airlines as the Oscar award for filmmakers.
More information on the award: www.terrapinn.com/conference/world-low-cost-airlines-congress/C30600.stm
airBalticin brief:
AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholders are the Latvian state, with 52.6% of stock, and SIA Baltijas aviācijas sistēmas, with 47.2% of stock. The airBaltic fleet consists of 34 aircraft – six Boeing 737-500, eight Boeing 737-300, two Boeing 757-200, ten Fokker 50 airplanes and eight Bombardier Q400Next Gen. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business. In summer 2010, airBaltic was chosen for anna.aero ANNIES Award as Europe's largest flag carrier by new routes. airBaltic won a special Pacesetter Award 2010 from the Jury of the Budgies World Low Cost Airline Awards, recognising achievements of airBaltic as a hybrid airline.
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