On the 20th of
February the airline Air Lituanica welcomes its 200 thousandth
passenger. Over 60% of Air Lituanica passengers are foreigners, while a
half of all passengers travel for business purposes.
“Over 60% of Air Lituanica
passengers are foreigners which clearly shows that we are achieving our
mission – improving Lithuania’s accessibility by air”, says Simonas
Bartkus, Commercial Director at Air Lituanica. “It is a public secret
that potential investors pay major attention to transport connections
with a potential country while analysing the markets. Where there are no
possibilities to arrive in a day or two, handle the important matters
and leave, the immediate conclusion is that communication would be
especially complex with such country thus the issue of investments
should be thought out.”
Reklāma
According to Artūras
Stankevičius, Director of Vilnius Airport, promoting foreigners to
arrive in Lithuania is important for the whole country. “We are really
pleased that such a young airline company as Air Lituanica has achieved
this result in quite short period. We are sure the insightful planning
of new directions contributed to that as well. We believe that by acting
together we will continue promoting not only foreigners’ arrival here,
but also improving the image of our country”, says Mr. Stankevičius.
Foreign investments and tourism
are the basis for the economic growth of a country – new jobs are
created, advanced technology and management models are implemented,
hotel, restaurant and entertainment business is growing. As the State
Tourism Department estimates, the average cost of one trip to Lithuania
for one person (foreigner) amounts to EUR 359.70/LTL 1,242,
thus it can be assumed that Air Lituanica passengers having arrived in
Vilnius have already spent over EUR 20 million / LTL 69 million.
According to the calculations of
the Airports Council International, taking into account all the factors
the overall impact of air transport to Lithuanian economy is quite
significant – almost 12 thousand jobs and 420 million euro of gross
value added. One million passengers account for almost 3 thousand jobs
(directly – 950), thus, indirectly, Air Lituanica operation has already
established about 500 jobs.
Air Lituanica also encourages the
arrival of tourists and investors by taking care of simpler purchase of
tickets – as of now they are also distributed through Galileo ticket
distribution system owned by the U.S. company Travelport which sells
around 22% of airlines tickets worldwide. Such decision of the company
is especially relevant to travellers from North America, Southeast Asia
and the Near East. Air Lituanica predicts the development of sales
channels will raise the number of passengers and this year it will be
more than 200 thousand.
Currently Air
Lituanica operates flights from Vilnius International Airport to the
main airports of Brussels, Amsterdam, Berlin, Prague, Munich, Paris,
Billund and Tallinn; as of 26 January it started the flights to
Stockholm and from 30 April it will connect Lithuania to Germany with
yet another direct flight to Hamburg. Air Lituanica flights are operated by 86-seal Embraer 175, 49-seat Embraer 145 and 46-seat ATR42 type aircrafts.